Growing Social Media Engagement for a Software Company

Case Study

Challenge

Lack of Social Media Engagement

A leading tech and software company with a best-in-class solution that allows users to easily capture, share, and diagnose website bugs noticed that their social media feeds didn’t garner much attention.

They were eager to grow their online presence but couldn’t afford to sacrifice resources.

Without the time or people, they needed a solution to increase their social media engagement.

Solution

Managed Social Media

Social Media as a Service answered their challenge.

Social Media as a Service allows them to set a budget and pre-purchase monthly social media hours from Docforce. Now, they designate their social media management to Docforce to meet their engagement goals.

Now they can continue developing their product, while Docforce manages their social media channels.

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Impact

More Engagement.
More Followers.

The development team now puts all of their effort into what they’re good at – developing their product.

At Docforce, their social media management team are building their online following. They are impressed with the large growth of Twitter followers and Facebook Page Likes.

This also increased the number of visitors to their website, leading to a surge in the number of active users of their product. In fact, a large portion of the website traffic now originates from their social media channels.

What Docforce Clients Say

Working with Docforce for the last couple of years has been an absolute pleasure. Besides being some of the nicest people, they’ve delivered fantastic solutions on quick turnarounds in a fast-changing environment, including blogs, new and redesigned websites, and more. I’m especially excited to roll out the custom-designed solution to collect qualitative user feedback that they’ve been building for us. There is nothing that we’ve thrown at them that they haven’t handled with aplomb. I look forward to working with them more to create even more innovative enhancements to our technical documentation and user experience.

Ryan Young

Technical Writing Manager, Ripple

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